Sonos’ chief marketing officer has left the company – The Verge

Jordan Saxemard came to Sonos from Dyson and lasted less than a year as CMO. The fallout from the company’s app disaster continues.Jordan Saxemard came to Sonos from Dyson and lasted less than a year as CMO. The fallout from the company’s app disaster continues.by Chris WelchIn a continued shuffling of the top ranks at Sonos, chief marketing officer Jordan Saxemard has exited the company. His departure is effective immediately. The news was announced during an internal call on Monday. Lindsay Whitworth, who has been at Sonos for over 20 years, will lead the brand’s marketing on an interim basis.Internally, employees are happy about Whitworth taking over. She’s a longtime Sonos veteran who understands the company’s culture and customer base, and giving her the marketing reins is another move by interim CEO Tom Conrad to show rank-and-file employees that he’s serious about getting Sonos back on track in 2025.Saxemard joined Sonos in May 2024 after nearly three years at Dyson and was hired by former CEO Patrick Spence. From what I’m told, he never quite gelled with the audio brand’s mission. He also had the unfortunate luck of immediately facing a challenging ordeal when Sonos prematurely rolled out an overhauled mobile app that was buggy and missing features.“Sonos head of marketing Jordan Saxemard has departed Sonos effective immediately,” Sonos said in a statement provided by spokesperson Erin Pategas. “We thank him for his contributions to the company. Lindsay Whitworth, Vice President of Global Consumer Direct will lead the marketing team in the interim. A search for a new marketing leader is underway.”During last week’s earnings call, Sonos declined to offer any specifics on sales of its Ace headphones, though CFO Saori Casey admitted that the company’s first-ever headphones were derailed by the software controversy. Hoping to overcome that, Sonos spent big on marketing the Ace — including a hard-to-miss New York City subway campaign — but those ads rarely highlighted the unique features of the product like TV Audio Swap. Sonos also dumped millions of dollars into its holiday marketing even as the app continued to frustrate customers.Conrad has stressed that improving the core Sonos user experience remains his top priority. “Honestly, there remains a lot of work to do to meet my bar. And so, we’re focusing on three areas: performance and reliability, usability, and design, and new experiences,” he said on the earnings call.A weekly newsletter by David Pierce designed to tell you everything you need to download, watch, read, listen to, and explore that fits in The Verge’s universe.© 2025 Vox Media, LLC. All Rights Reserved

Source: https://www.theverge.com/news/609519/sonos-cmo-jordan-saxemard-leaving