Peacock President Kelly Campbell to Exit – Variety
Kelly Campbell is stepping down from her role as president of Peacock and direct-to-consumer at NBCUniversal.
Campbell was first named the head of the streamer in 2021 after having previously been president of Hulu.
Campbell joined Hulu in 2017 as chief marketing officer, taking over as president after the exit of former Hulu CEO Randy Freer. Prior to that, she spent 12 years at Google in various leadership roles across the Google Ads and Google Cloud businesses. She originally began her career in investment banking, working at JPMorgan Chase.
In November, Comcast announced the bulk of NBCUniversal’s cable networks, which have seen their revenue growth stymied by the cord-cutting revolution, would be spun into its own company, “SpinCo.” Firmly staying put alongside the remaining NBCU studio assets are streamer Peacock and powerhouse reality channel Bravo.The new company will take about a year to separate from the rest of NBCU, will house basic cablers MSNBC, CNBC, USA Network, Oxygen, E!, Syfy and Golf Channel. It will also include digital properties Fandango and Rotten Tomatoes, golf-course booking service GolfNow and youth-sports platform SportsEngine. NBCU exec Mark Lazarus will serve as the new company’s CEO.
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It was previously announced that Matt Strauss will become chairman of NBCUniversal Media Group, overseeing the Peacock streaming business, NBC Sports, ad sales, distribution, research and affiliate relations. Meanwhile, Donna Langley will now be Chairman of NBCUniversal Entertainment & Studios. In that role, she will have greenlight authority over programming and marketing across the company, including TV assets such as NBC and Bravo, as well as Peacock, and will continue to oversee the global creative strategy, business operations, production, acquisitions, marketing, and distribution for the company’s film and TV studio operations.
Puck was first to report Campbell’s exit.
See Campbell’s Thursday note to staff announcing her departure below.
Hi all,
As the industry and company continue to evolve, so has the structure for Peacock at this phase of growth, and as such I will be stepping down as President.
Matt will share more in the coming weeks about the new structure for the Media Group, but in the meantime, I wanted to say what an honor and joy it has been to help build Peacock alongside all of you.
I am so proud of what we accomplished together – from unprecedented subscriber growth to groundbreaking experiences like the Olympics this summer – this team has proven time and again that you are the best in the business.
We’ve had undeniable momentum over the past few years, and as I pass the baton to the broader team, I know that you will continue this journey with the great foundation we built together.
Thank you for everything.
Best,Kelly
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Source: https://variety.com/2025/tv/news/peacock-president-kelly-campbell-exit-1236270510/