Marvel Denies Using AI for ‘Fantastic Four’ Poster – Hollywood Reporter
Subscribe for full access to The Hollywood ReporterSubscribe for full access to The Hollywood ReporterThe studio released the image early Tuesday, prompting speculation on social media.
By
Zoe G. Phillips
Despite speculation on social media, Marvel did not use AI to create a new poster for The Fantastic Four: First Steps, the studio said Tuesday.
The Disney-owned studio unveiled the First Steps poster in conjunction with the film’s first teaser early Tuesday morning. In the image, a group of 20th century men and women stand in a crowd to wave at (ostensibly) the Fantastic Four taking flight on a superhero mission.
Though many celebrated the release, others quickly pointed out inconsistencies with the design, including some people who appear with only four fingers and two women with the same face. The backlash led to assumptions that Marvel had used AI to develop the image, but a spokesperson told The Hollywood Reporter this was not true.
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The hubbub comes on the heels of controversy for Oscar-nominated film The Brutalist, which came under fire for rumors that the production team used AI to enhance the film’s dialogue. Director Brady Corbet denied the allegations, saying that stars Adrian Brody and Felicity Jones worked for months with a dialect coach to perfect their characters’ Hungarian accents, and that only the Hungarian portions of the film were adjusted manually using Respeecher technology.
“The aim was to preserve the authenticity of Adrien and Felicity’s performances in another language, not to replace or alter them and done with the utmost respect for the craft,” Corbet said.
The Fantastic Four: First Steps is directed by Matt Shakman and stars Pedro Pascal, Vanessa Kirby, Joseph Quinn and Ebon Moss-Bachrach. The movie will hit theaters in July. Sign up for THR news straight to your inbox every daySign up for THR news straight to your inbox every daySubscribe for full access to The Hollywood ReporterSend us a tip using our anonymous form.
