M4 MacBook Air Marketing, Sales, Retail Teams Prepare for March Debut – MacRumors

Apple has started preparing its marketing, sales, and retail teams as it gears up for the March release of new 13-inch and 15-inch MacBook Air models featuring M4 chips, according to Bloomberg’s Mark Gurman.Writing in his latest Power On newsletter, Gurman said that current models are also seeing inventory drawn down at stores, which is another signal that a launch is nearing. A launch has been thought to be imminent for a while now. In fact, it was originally rumored to be planned as Apple’s first hardware launch of the year, but that turned out to be the iPhone 16e, which debuted over the past week.Gurman last week said Apple will begin selling new MacBook Air models featuring its latest M4 chip by March “at the latest,” so his wording suggests he is fully confident that the machines are arriving next month. Whether that’s in the first half of March or later in the month is still unclear. Twelve days ago Gurman claimed that the machines would be introduced “within weeks.” While he’s betting on March, Gurman seems not further forward on learning the exact release timing of the new versions of the company’s most popular laptop.Apple inadvertently confirmed the upcoming M4 ‌MacBook Air‌ machines back in December when the macOS Sequoia 15.2 software update included files for unreleased “Mac16,12” and “Mac16,13” machines. The files referenced the “‌‌MacBook Air‌‌ (13-inch, M4, 2025)” and the “‌‌MacBook Air‌‌ (15-inch, M4, 2025).”Get weekly top MacRumors stories in your inbox.New visual intelligence features for iPhone 16 models, tweaks for notification summaries, and more.Apple Intelligence is what Apple is calling its artificial intelligence feature set, previewed at WWDC in June 2024. Here’s everything we know.Image Playground is Apple’s dedicated image creation app that can build cartoon-like pictures based on text descriptions.
If you’re experiencing issues with iPhone Mirroring, follow these steps to get it working again.Apple’s new entry-level $599 iPhone with A18 chip, Face ID, USB-C, single-lens rear camera, and more.M4 chip update expected, but no design changes.Updated M3 chip and other minor spec bumps for both 11-inch and 13-inch models.Chip update and other spec bumps for Apple’s entry-level iPad.5 hours ago by Joe Rossignol3 days ago by Tim Hardwick3 days ago by Tim Hardwick4 days ago by Tim Hardwick4 days ago by Tim Hardwick MacRumors attracts a broad audience of both consumers and professionals interested in the latest technologies and products. We also boast an active community focused on purchasing decisions and technical aspects of the iPhone, iPad, Mac, and other Apple platforms.

Source: https://www.macrumors.com/2025/02/23/m4-macbook-air-march-debut-retail-teams/