Apple Brings In A “Powerful Force” To ‘Fix’ Siri And Apple Intelligence For Good, Aiming To Measure Up To ChatGPT And Gemini – Wccftech
One of the biggest selling points of the iPhone 16 launch was the company’s AI initiatives, but Apple has been running into issues. Apple Intelligence has not broken any records since its release and the company is also taking its sweet time to perfect the algorithms set in place. ChatGPT and Gemini have been gradually working their way to the top, even on the iPhone and other Apple products, which could hurt the sales of the devices. To tackle this, the company is now making staff-level changes to improve Siri and Apple Intelligence.Apple Intelligence is great on the iPhone, but it is not perfect by any means. With the launch of the new Galaxy S25 lineup, Samsung has offered some practical use cases with Galaxy AI, including the Brief Now feature. While Apple has its rendition of the feature, it is imperfect and has created controversies over the past few weeks. We have previously reported that the Notifications Summary feature amalgamates news and sometimes makes its own version of the stories that do not make sense.On the flip side, Siri has not been great either, as it is sharing false information regarding various aspects. It was recently reported that the virtual assistant gave 33 false wins to a team that only won a single championship. With that said, Apple Intelligence and Siri on the iPhone need a complete makeover, and it appears that the company has noticed the issue.Apple’s Kim Vorrath, a 37-year-old Apple veteran, will join its AI team to work under the AI chief John Giannandrea, according to Bloomberg. Vorrath has a reputation for managing software projects with meticulous precision, ensuring that employees meet the deadlines for different projects and tasks. We have previously reported that Apple’s gradual rollout of AI features in iOS 18 could have an impact on iOS 19 development, as it could cause the same delays. In this regard, Vorrath’s appointment in the division could prove to be worthwhile.Vorrath has been described as a “powerful force” and a “bug wrangler” in the company, and she has been working with the Apple’s Vision Pro development team. Now, she has been designated to move to AI, which will allow the division to pick up its pace and fix some of the ongoing issues on the platform, majorly including Apple Intelligence and Siri. Siri has always been an inferior digital assistant compared to the likes of Google Assistant and ChatGPT.Even after Apple’s ChatGPT integration with Siri, the digital assistant remains below the competition level. This means that the virtual assistant has some underlying fundamental flaws that need to be addressed before it continues to share false information. Potentially, the company will fix Apple Intelligence and Siri with the release of iOS 19, but before that, we still have a major iOS 18.4 update to go through. The update is slated to bring a new Siri experience to the platform.Bloomberg also reports that the company sees AI as more critical than Vision Pro, and Vorrath could be the perfect addition to the team. Vorrath is known for her work style, organizing engineering groups, and redesigning workflows coupled with new processes. Besides Siri and Apple Intelligence, the team will also work on custom AI models, which could be showcased at WWDC later this year. We will share more details on the matter as soon as further information is available.Some posts on wccftech.com may contain affiliate links. We are a participant in the Amazon Services LLC
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