Amazon just gave Alexa its biggest upgrade since debut – and you’ll want an Echo Show for it – ZDNet
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Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order to help you make smarter buying decisions on tech gear and a wide array of products and services. Our editors thoroughly review and fact-check every article to ensure that our content meets the highest standards. If we have made an error or published misleading information, we will correct or clarify the article. If you see inaccuracies in our content, please report the mistake via this form.Amazon’s early-year Devices and Services event took place just days ago, and the company made it clear that AI will continue to be at the center of its hardware universe. Driving the buzzword of the century is Alexa, arguably the most popular virtual assistant in the world. SVP of Devices and Services Panos Panay suggested that millions of new customers use it every day during the event. Also: Everything you need to know about Alexa+, Amazon’s new generative AI assistantAnd that’s likely true: Alexa is at the core of Amazon’s most prominent hardware products, including Echo speakers and Fire TVs. Today, the company showcased what’s next for its virtual assistant, now named Alexa+, as it looks to compete with the likes of Google, OpenAI, and others. The new Alexa will be “something that understands you, that can actually take action,” Panay teased, and it will work with tens of thousands of services from Amazon partners. Here’s a rundown of the best new features coming with Alexa+ and how much it will cost. Powered by LLMs, Alexa+ can now process visual information via your device’s cameras to understand and answer questions. In one instance, Alexa was asked to describe the crowd’s excitement and enthusiasm at the event by leveraging the Echo Show 15’s front-facing camera. While its responses were two to three sentences long, they were descriptive and dictated in a fairly approachable tone.The agentic capabilities of Alexa+ extend to browsing, with the ability to navigate the internet via Alexa.com and complete tasks for you on Amazon-partnered websites. For example, Alexa was asked to book a professional repairman for a damaged appliance. It then searched for a nearby repair service and booked an appointment via Thumbtack. Also: Amazon’s new Alexa+ companion devices coming this fallIn another demo, a presenter worked with Alexa to build out a shopping list, suggesting items to add or remove throughout the conversation. Surprisingly, the feature supported shopping partners beyond Whole Foods and Amazon Fresh. As Alexa responds, a flowing blue animation appears on the bottom of the device screen. This new change reflects Amazon’s more expressive UI. Besides responding more naturally, with sprinkles of humor, another big unveiling showed how Alexa can now fulfill tasks throughout your daily apps and services, including your calendar and emails. It can book a dinner for you and send invitations for that to your closest contacts, too. We’ve seen similar agentic capabilities with Google’s Gemini. In a demo, the virtual assistant was asked to recommend local pizzerias, to which it pulled top-rated storefronts via Yelp. Another example included asking Alexa to remember things, such as “Mary likes Greek and Indian food and is vegetarian but doesn’t like peanut butter.” It did just that without a question. Amazon also unveiled a series of new widgets alongside its refreshed Echo Show home screen, including ones that surface recipes, recent apps, weather, shopping lists, and connected smart home devices. Also: 5 Amazon Alexa privacy settings you should change right awayThe adaptive display leverages the larger screen real estate to display relevant information depending on whether you’re far away from the device or closer to it. For example, the Echo Show will display photos and personalized content from afar and switch to a more detailed layout when you approach it. For a music demo, Panay asked Alexa, “What’s the song Bradley Cooper sings… it’s like in a duet?” to which it answered, “Shallow with Lady Gaga from the movie *A Star Is Born*.” More impressively, you can now dictate where music is playing from if you have multiple Alexa-enabled speakers in your house. Also: The best Alexa devices of 2025: Expert tested and recommendedFor example, you can ask Alexa to play music on the left or right, with the assumption that speakers are mounted in designated areas. We’ll have to see exactly how reliable this is in real-world tests. And for Amazon’s last trick, Panay asked Alexa to skip to the scene in the movie when “Shallow” is sung, and it did — on the second try. Alexa now supports AI-powered video search, allowing it to process recordings by Ring cameras to answer questions. In a live demo, Panay asked the assistant whether anyone had taken out the dog yesterday or the day before, to which it sifted through past video libraries to determine the answer. “You can now share just about anything with Alexa,” said Mara Segal, Director of Alexa. That includes dense legal documents, handwritten notes, school schedules, PDFs, and more, from which the assistant can process the content and answer related questions. Also: How I feed my files to a local AI for better, more relevant responsesIn another example, a school schedule was uploaded, and Alexa was asked to add dates for soccer practices to the calendar and suggest snacks that could be brought to them. Amazon’s focus on kids-centric services extends to Alexa+, which now includes the Explore and Stories features. In a demo, the assistant was asked to create a story about funny animals. It followed up with a story about “Benny the Bearded Dragon,” accompanied by a series of AI-generated artwork. How much does Alexa+ cost? The upgraded Alexa service will cost $19.99 a month or be free if you’re an Amazon Prime member. It will officially roll out over the next few weeks and “subsequently in waves in the coming months,” according to Amazon. Amazon says that Alexa+ will be available on all Echo devices, including the Show 8, 10, 15, and 21, with the exception of certain older generation Echo devices like Echo Dot 1st Gen, Echo 1st Gen, Echo Plus 1st Gen, Echo Tap, Echo Show 1st Gen, Echo Show 2nd Gen, and Echo Spot 1st Gen, where you can continue to use the original Alexa. Also: Not all Echo devices will get Alexa+ initially – see if yours made the listAccording to its press release, “You’ll also be able to try Alexa+ on your web browser, the Alexa app, compatible Fire TVs and Fire tablets. This experience is not currently supported on Alexa Built-in devices and Amazon Astro, however we look forward to expanding Alexa+ to additional devices in the future.”
