Analyst Urges Tim Cook To Follow Steve Jobs’ Crisis Management Approach In Addressing Siri Apple Intelligence Failure, Warning That Its ‘Underwhelming Performance’ Could Hurt iPhone Sales – Wccftech
Apple caught itself in a bit of a fiasco when it delayed Siri Apple Intelligence features until next year, and the tech community is disappointed with its failure. It was initially reported that the company would release the new personal Siri experience with iOS 18.4 this year, but the date slipped until May. Now, the company has postponed the feature until next year, and a prominent analyst has shared his insights on the matter, suggesting that Tim Cook should directly address Siri Apple Intelligence’s failure.Analyst Ming-Chi Kuo states that Apple announcing the delay of the Siri feature through a press release was a bad decision and that the company should have addressed it through official channels. Yesterday, Kuo stated that Apple knew about the “underwhelming performance” of Apple Intelligence and the impact it would have on sales. He further mentioned that the company has tapped suppliers to be aware of the conservative iPhone shipment forecast, which could be the result of the absence of some Apple Intelligence features.It was also previously noted that Apple will delay notable AI features in iOS 19 as well, which it has been working on for a while. This only goes on to show Apple’s incompetency in the AI race and the developmental challenges it is facing. Last year, it was also reported that the company was having a hard time developing iOS 19 features as it was busy fixing and addressing issues in iOS 18.Kuo mentioned the “Antennagate” crisis when the iPhone 4 was launched back in 2010 and how Steve Jobs took center stage to tackle it. The late CEO personally responded to customers through email and also held a press conference to address concerns regarding the cellular signals on the iPhone 4. It put the disappointed customers at ease, and Tim Cook should do the same with the Siri Apple Intelligence delay. Kuo wants Tim Cook to follow in Jobs’ footsteps, give users assurance, and provide insights on what is going on inside the company that is causing the delays.I think the worst part is that when it came time to admit that Apple Intelligence (Siri) development wasn’t going as planned, Apple chose to break the news to the world through an unofficial channel. This is how the world’s most valuable company handles a PR crisis.What should Apple have done? The way Steve Jobs personally addressed the iPhone 4 Antennagate PR crisis back in the day provides a great example.Kuo also acknowledged that developing AI services is hard and requires a lot of time, and the company’s early announcement of Apple Intelligence is understandable as well, considering how the company was under pressure from the board and shareholders. However, the company’s decision to delay Siri Apple Intelligence and break its delivery promise requires a transparent response from the company’s end. We will share more details on the matter, so be sure to stick around.Some posts on wccftech.com may contain affiliate links. We are a participant in the Amazon Services LLC
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