Apple TV+ crosses enemy lines, will be available as an Android app starting today – Ars Technica
Apple TV+ app on Android will work mostly as it does on any other device.
Apple services like iMessage and FaceTime often work exclusively on Apple’s hardware, something the company uses to keep customers inside its ecosystem and encourage people who buy one Apple product to buy other Apple products so they can keep using the features they like.Apple’s streaming and media services have been an exception to this, going all the way back to iTunes for Windows—the company offers Apple Music on Android devices, for example, and Apple TV+ (the service) works on Roku devices, game consoles, and most other smart TVs. Even if people haven’t bought an iPhone or Mac, Apple’s fast-growing Services division relies on pulling in new subscribers regardless of the device they’re using to subscribe.To that end, Apple announced today that it’s finally bringing an Apple TV+ app to Android devices for the first time since Apple TV+ launched in 2019. The app will work on all Android phones and tablets running Android 10 or newer and will be available today. The app will support both Apple TV+ subscriptions and subscriptions to Apple’s MLS Season Pass service for soccer fans.Apple is also adding the ability to subscribe to Apple TV+ through both the Android and Google TV apps using Google’s payment system, whereas the old Google TV app required subscribing on another device.Apple TV+ is available for $9.99 a month, or $19.95 a month as part of an Apple One subscription that bundles 2TB of iCloud storage, Apple Music, and Apple Arcade support (a seven-day free trial of Apple TV+ is also available). MLS Season Pass is available as a totally separate $14.99 a month or $99 per season subscription, but people who subscribe to both Apple TV+ and MLS Season Pass can save $2 a month or $20 a year on the MLS subscription.Apple TV+ has had a handful of critically acclaimed shows, including Ted Lasso, Slow Horses, and Severance. But so far, that hasn’t translated to huge subscriber numbers; as of last year, Apple had spent about $20 billion making original TV shows and movies for Apple TV+, but the service has only about 10 percent as many subscribers as Netflix. As Bloomberg put it last July, “Apple TV+ generates less viewing in one month than Netflix does in one day.”Whether an Android app can help turn that around is anyone’s guess, but offering an Android app brings Apple closer to parity with other streaming services, which have all supported Apple’s devices and Android devices for many years now.Ars Technica has been separating the signal from
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