Apple Music adds a better-sounding Spatial Audio version of Kendrick Lamar’s Super Bowl halftime show – TechCrunch
MIAMI GARDENS, FLORIDA - JULY 24: Rapper Kendrick Lamar performs onstage during day three of Rolling Loud Miami 2022 at Hard Rock Stadium on July 24, 2022 in Miami Gardens, Florida. (Photo by Jason Koerner/Getty Images)
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If you want to relive Kendrick Lamar’s headline-making Super Bowl halftime show, Apple Music just dropped a replay of the performance in its surround sound-like Spatial Audio.Because Apple currently sponsors the Super Bowl halftime show, the company has permission to republish these musical spectacles — but this is better than just a YouTube video of the event. Fans complain each year about the TV broadcast’s poor sound mix of these highly anticipated performances, but Apple Music’s support for Dolby Atmos means fans can listen to the show in a format with more integrity.Apple Music has uploaded each Super Bowl halftime show in Spatial Audio since 2023, when the company began sponsoring the event — so the recent shows from Rihanna and Usher are also available in better quality than the original broadcast.Lamar took home five trophies at the Grammy Awards last week, including major wins for “Record of the Year” and “Song of the Year.” With 22 Grammys, Lamar is one of the most decorated musicians in the industry — but President Donald Trump wasn’t enthused with the rapper’s performance, reportedly leaving the stadium in the middle of the politically-charged set.While Lamar’s halftime show may have offered a political statement, Apple CEO Tim Cook recently donated $1 million to Trump’s inauguration fund. He sat behind the president on inauguration day alongside other tech bigwigs like Elon Musk, Mark Zuckerberg, and Jeff Bezos, who also donated millions.Topics
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Amanda Silberling is a senior writer at TechCrunch covering the intersection of technology and culture. She has also written for publications like Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast about internet culture, with science fiction author Isabel J. Kim. Prior to joining TechCrunch, she worked as a grassroots organizer, museum educator, and film festival coordinator. She holds a B.A. in English from the University of Pennsylvania and served as a Princeton in Asia Fellow in Laos.Send tips through Signal, an encrypted messaging app, to (929) 593-0227. For anything else, email amanda@techcrunch.com. A woman in China sued Tesla after complaining of faulty brakes — now she’s paying Tesla $23K
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