Kanye West Super Bowl Ad Promotes Website Selling Swastika T-Shirts – Deadline

By Dade Hayes Business Editor
UPDATED with take-down of e-commerce site. An e-commerce website that was promoted by Kanye West via a stealth Super Bowl ad and later sold swastika T-shirts has been taken down by Shopify for violating the company’s terms of service.
“Something went wrong,” read a message on Yeezy.com on Tuesday. “The store is unavailable.”
On Monday, after a low-tech ad featuring West plugging the site aired on four local Fox stations (including three owned by Fox Corp.), the site featured a single product: a $20 white T-shirt bearing a large, black swastika. The move coincided with a spree of antisemitic statements by West, whose account on X also went dark. The outbursts came a bit more than two years after Yeezy’s partnership with Adidas was canceled, along with a recording contract and other deals due to West’s increasingly bizarre public embrace of hate speech.

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Sources familiar with the local ad buy said Fox and Nexstar, owner of one of the stations, each subjected the ad to legal vetting, but at the time the site was offering more conventional merchandise. The swastika shirts started to be offered only on Monday.

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A Shopify spokesperson issued a statement to Deadline on Tuesday about the situation. “All merchants are responsible for following the rules of our platform,” the statement said. “This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify.”
Ottowa, Canada-based Shopify also reported fourth-quarter earnings Tuesday morning. During an hour-long conference call with executives and Wall Street analysts, the topic of Yeezy was never mentioned.
PREVIOUSLY: Extending his noxious return to public life, Kanye West appeared in a Super Bowl ad on local TV stations Sunday night to promote a website selling swastika T-shirts.
The bizarrely un-cinematic spot, shot in a vertical format with an iPhone, featured West (who calls himself Ye) reclining in a dentist’s chair. “I spent, like, all the money for the commercial on these new teeth,” he explains. “Um … um …. go to Yeezy.com.”
Visitors on Monday to Yeezy.com, which sells merchandize for West’s fashion brand, could buy only one product: a white T-shirt emblazoned with a large black swastika at a price of $20. The symbol of the Nazi Party in Hitler’s Germany remains in circulation today among white supremacists and hate groups.

Fox-owned stations in Los Angeles, Atlanta and Philadelphia aired the ad, according to a person familiar with the matter, after its content was reviewed by legal counsel as part of normal vetting. Local ads are handled differently from national spots, which in the case of last night’s game fetched an average of $7.5 million for 30 seconds. Nothing about the ad itself set off any alarms
Fox declined to comment, and a media buying agency said to have played a role in placing the ad did not respond to Deadline’s request for comment. Measurement firm AdImpact, which tracks local advertising, said the ad aired four times on LA’s KTTV (Fox 11), twice on Philadelphia’s WTXF, and once on Atlanta’s WAGA. It also ran twice on KTVI-TV in St. Louis, a Fox affiliate owned by Nexstar.
At the time the ad ran during the game, the source noted to Deadline, Yeezy.com was not featuring the swastika T-shirt. Shopify, which provides e-commerce services for Yeezy, last year did away with its policy banning “hateful content” in stores using its platform.
The ad coincided with the deactivation of West’s account on X, formerly Twitter, after he declared himself to be a Nazi. “I’m logging out of Twitter,” he wrote in a farewell post. “I appreciate Elon for allowing me to vent. It has been very cathartic to use the world as a sounding board.”
The “sounding board” period consisted of West putting up a series of antisemitic posts. The comments prompted an outpouring of condemnation from critics including David Schwimmer and Piers Morgan. “IM A NAZI,” he wrote over the weekend. “I LOVE HITLER NOW WHAT BITCHES.” In another all-caps blast, he added: “SOME OF MY BEST FRIENDS ARE JEWISH AND I DONT TRUST ANY OF THEM.”
West had been welcomed back to X by Musk in 2023 after a prior ban for a previous spree of antisemitism. Apparel giant Adidas parted ways with Yeezy and West over the outbursts in 2022.
The weekend upheaval follows a whirlwind appearance at the red carpet of this month’s Grammys (where he was a nominee). He presented wife Bianca Censori in a completely sheer outfit that set off a photography frenzy. Prior to the Grammys, West had maintained a somewhat lower profile, surfing at occasional fashion or sporting events and hosting listening parties in various cities for his 2024 album Vultures.
“As if we needed further proof of Kanye’s antisemitism, he chose to put a single item for sale on his website – a t-shirt emblazoned with a swastika,” the Anti-Defamation League said in a statement about the Super Bowl ad. “Kanye was tweeting vile antisemitism nonstop since last week. There’s no excuse for this kind of behavior. Even worse, Kanye advertised his website during the Super Bowl, amplifying it beyond his already massive social media audience.”Get our Breaking News Alerts and Keep your inbox happy.Signup for Breaking News Alerts & Newsletters
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Source: http://deadline.com/2025/02/kanye-west-yeezy-super-bowl-ad-fox-swastika-1236284513/