Marvel Denies Use of AI in ‘The Fantastic Four’ Teaser Posters – IndieWire
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We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.Marvel is denying that generative AI was used in the creation of a series of promotional teaser posters for its upcoming film “The Fantastic Four: First Steps.” Posters from the film are circulating on both X and Bluesky along with accusations that they were made via artificial intelligence. In one of the more widely circulated posters, which shows a crowd of onlookers waving flags and cheering, fans observed a pair of repeated faces in the background, as well as one flag-bearer who appears to only have three fingers. In another, in which a girl holding a Thing action figure looks to the sky, out-of-focus women in the background look as though they are each missing a leg.
Related Stories Adrien Brody on ‘The Brutalist’ AI Controversy: ‘No Technology’ Was Used to Take ‘Work from People’ ‘The Fantastic Four: First Steps’ Trailer: Pedro Pascal Makes His Marvel Cinematic Universe Debut While repeating faces could just be poor design, missing fingers, limbs, or other abnormalities are typical hallmarks of Gen-AI models.“AI was not use in the creation of these posters,” a Marvel/Disney spokesperson told IndieWire. No more information was provided. There is no indication about what resulted in the oddities in the poster, or if any jobs were replaced as a result of the posters, as some online presumed.Hollywood is ultra-sensitive about the use of generative AI in the creation of literally anything, and any whiff of it creates a storm of controversy. Adrien Brody and Brady Corbet are currently battling backlash over an issue they now say is “misunderstood,” that it did not take work from people, and that Brody’s performance is his own. Certain Brody lines spoken in Hungarian in “The Brutalist” used a software called Respeecher to correct some of his pronunciation.Marvel also previously used Gen-AI for the opening title sequence of its Disney+ series “Secret Invasion,” which, according to a report in Polygon, one of the series’ executive producers said was done to fit the elusive, shape-shifting nature of the Skrull characters in the show.But it’s getting harder and harder to identify what images are AI and what’s not. Audiences falsely assumed that A24’s upcoming film “The Legend of Ochi” utilized AI, when in fact the director Isaiah Saxon meticulously designed his creatures with elaborate puppetry and matte paintings. A24 was accused of using AI for its own set of teaser posters for its film from last year, “Civil War.” A24 did not respond at the time of that report. By providing your information, you agree to our Terms of Use and our Privacy Policy.
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