‘WWE Monday Night Raw’ Pins Down Sizable U.S. Audience for Netflix Premiere – Hollywood Reporter
Subscribe for full access to The Hollywood ReporterSubscribe for full access to The Hollywood ReporterThe streamer’s debut for the pro wrestling show pulls in more than double its 2024 average in household viewing.
By
Rick Porter
Television Writer
The streaming premiere of WWE Monday Night Raw brought in a sizable audience for Netflix — at least in the United States.
Ratings figures from VideoAmp show Raw averaging 2.6 million households for its first outing on Netflix, which struck a $5 billion rights deal for the WWE‘s flagship weekly show a year ago. That’s more than double the household average that the three-hour show drew on USA Network in 2024, when it typically drew about 1.2 million households.
VideoAmp data shared by Netflix also says Raw doubled its 2024 average among adults 18-49. Total viewer figures for Monday’s show weren’t available at publication time.
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Worldwide, Monday Night Raw pulled in 4.9 million views (measured as total viewing hours divided by run time) Monday and Tuesday in the territories where Netflix distributes it, including Canada, the U.K., Latin American countries and Australia. That’s not an eye-popping number by Netflix standards — the top English-language series on its internal rankings has averaged about 15.5 million views in the past 10 weeks. Raw, however, is not yet a truly global property for the streamer. France, Germany, Italy, South Korea, India, Japan and the Philippines are among the 92 countries where WWE programming isn’t yet available on Netflix.
Netflix’s long-term deal with the WWE represents the streamer’s biggest push into live programming so far. In addition to the weekly Raw telecasts, Netflix is also now the exclusive distributor of WWE premium live events (formerly its pay-per-view business) and other weekly programming (including Smackdown and NXT) in most international markets.Sign up for THR news straight to your inbox every dayInside the business of TV with breaking news, expert analysis and showrunner interviewsSubscribe for full access to The Hollywood ReporterSend us a tip using our anonymous form.
Source: http://www.hollywoodreporter.com/tv/tv-news/wwe-raw-ratings-netflix-premiere-1236104946/
