January 12, 2025

‘Monday Night Raw’ Inaugural Netflix Event Draws 2.6M Same-Day Households – Deadline

By Katie Campione TV Reporter
The results are in, and while Netflix‘s premiere of Monday Night Raw was up over the spectacle’s average audience on USA Network, it’s probably too soon to call it a heavyweight champ.
Monday’s episode averaged 2.6M households live + same-day in the U.S., according to data from VideoAmp.
Per the streamer, that’s up from Raw‘s 2024 average of 1.2M households per episode and higher than any other Raw broadcast in the last five years. However, that requires a bit of a disclaimer, since USA Network (and parent company NBCUniversal) report viewership via Nielsen. it’s not possible to make a direct comparison between those two audiences because VideoAmp and Nielsen have different measurement processes.

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VideoAmp’s data tends to be a bit inflated compared to Nielsen, so it’s likely that Nielsen would have measured a lower audience for Monday night’s premiere, as it did for the Golden Globes on CBS earlier this week. There’s a large enough bump that it’s likely Monday’s episode was still up, though it’s hard to say exactly how much.

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Within 24 hours of its inaugural broadcast on Netflix, Raw was up to 4.9M viewers globally, according to Netflix. That’s excluding 92 countries/territories where Netflix doesn’t yet distribute WWE, which includes France, Germany, India, Italy, Japan, the Philippines and South Korea.
Again, it’s not possible to directly compare that number to any data currently available for Raw. Network’s also don’t typically report Live+1 data.
Regardless of how many people were watching, the event was quite the spectacle with Rhea Ripley reclaiming the Women’s World Championship with a win over Liv Morgan and Roman Reigns toppling Solo Sikoa in a tribal combat match. CM Punk got the best of Seth “Freakin” Rollins in a grudge match, and Jey Uso took a win over Drew McIntyre.
The current deal between Netflix and the WWE makes the former the exclusive home of Raw via a $5 billion, 10-year rights deal.Get our Breaking News Alerts and Keep your inbox happy.Signup for Breaking News Alerts & Newsletters
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Source: http://deadline.com/2025/01/monday-night-raw-premiere-viewership-netflix-wwe-1236251947/

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