Will.i.am is flogging electronics again – TechCrunch
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Will.i.am’s history with consumer tech has been — let’s just say “spotty.” The musician/entrepreneur loves gadgets, this much we can say for certain. For his latest trick, the Black Eyed Pea is returning as LG’s “Experiential Architect” in conjunction with CES 2025.What does such a role entail? Suggesting ideas for Bluetooth speakers and headphones, apparently. LG on Monday unveiled its first collaboration with the entertainer, Xboom by Will.i.am. Products in the line will be “professionally tuned by Will.i.am,” per LG.At launch, the Xboom by Will.i.am line includes three speakers — the Xboom Bounce, Grab, and Stage 301 — along with a pair of Xboom Buds.LG notes that the “product design is playfully compact and embodies Will.i.am’s creative artistry that stems from his life-long experience in pop culture. Leveraging both his extensive experience in understanding what people love and developing technology for creatives, Will.i.am fundamentally inspires Xboom’s product development, design and brand marketing.”The products are on display at CES in Las Vegas this week and scheduled to hit to market later in 2025.CES 2025, the annual consumer tech conference held in Las Vegas, is upon us — and this is where you…Topics
Hardware Editor
Brian Heater is the Hardware Editor at TechCrunch. He worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where he served as the Managing Editor. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Juniper. Sam Altman’s family responds to lawsuit alleging he sexually assaulted his sister
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Source: https://techcrunch.com/2025/01/06/will-i-am-is-flogging-electronics-again/
